Archive
Phase 01
See.
Gain clarity before taking action.
Understand where you are and what you're actually trying to build.
- · 7 min read
What This Is (And What It Isn't)
Optimization can only improve the thing you're pointing it at. It cannot tell you whether you're pointing at the right thing. That's the job of design.
Read issue - · 4 min read
Welcome to By Design
Why this newsletter exists, who it's for, and what to expect each Sunday.
Read issue - · 6 min read
By Design — The Beginning
Six years ago, I put pen to paper and wrote down exactly what I wanted February 2025 to look like. Here's what happened when I started designing my life deliberately.
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